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Visual representing marketing analysis, strategy and improving brand performance

The disconnected marketing blog:
Strategy, branding & advertising

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Different messages, different designs, different promises in different places. 

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These articles break down where marketing systems fall apart, and how to fix the gaps that cost you customers.

Branding

How brands are interpreted by customers, and why messaging and identity often drift apart over time.

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Explore other categories in this blog or check back later.
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