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Marketing Strategy

CAMPAIGN CONCEPT

graphic design 

DIGITAL ADVERTISING

copywriting

Email marketing

Yobah:
Creating a lead generation system that works for IT services

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Yobah needed to generate consistent, qualified leads for its Modern Workplace Accelerator service. The offer itself was strong, but it needed a clear structure to communicate it to different decision-makers with varying priorities.

We designed and delivered a lead generation funnel to support the launch, providing a clear route from first contact through to enquiry and making the service easier to understand and engage with.

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The challenge

Modern Workplace Accelerator was being launched without any existing marketing material or campaign structure to support it. Yobah needed a way to introduce the service clearly and turn early interest into enquiries.

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Key challenges:

  • No existing marketing material or messaging for the service

  • No campaign structure in place to support launch

  • Multiple audiences needing different information

  • No clear path from promotion through to enquiry

Multi-audience social media campaign promoting IT consultancy for access security and remote workforce management
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The approach

We designed the campaign around how Modern Workplace Accelerator would be considered and progressed within a business. This led us to define three core audience groups: CTOs, Directors and Heads of Department, shaping how the service was communicated across the campaign.

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Key elements:

  • Targeted messaging shaped around a clearly defined audience

  • Three dedicated landing pages designed to explain the offer and drive enquiries

  • Social advertising to build awareness and direct traffic

  • Email nurture sequences to support follow-up and consideration

  • A downloadable brochure to provide deeper detail for engaged prospects

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Initial Response

The campaign has given Yobah a clear and consistent way to present Modern Workplace Accelerator and support sales conversations. It has also opened up opportunities for ongoing content, including video, blogs and articles featuring the team.

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The Impact We've Made

+156%

Increase in
Content Interaction

Likes, comments, shares and saves all up month-on-month following our new content strategy.

+52%

Increase in
Gym Memberships

Clearer messaging and better visibility across channels led to a measurable rise in bookings for classes, PT sessions and nutrition plans.

+9%

Increase in Average
Customer Spend

Streamlined membership packages and clearer value allowed for a price increase across key offerings without resistance.

↑23%

Website Performance
Boost

More visits, longer time on page and higher click-through rates from social channels thanks to a focused website redesign.

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Customer feedback for IT consultancy services focused on secure access and workforce systems

Built for launch

"Working with the team at Daedalus has been a blast - and I highly recommend them!

They take a consultative approach first (that actually feels like hanging out with some good friends who care), that really gets you thinking into the ‘why’. Each time, this has got me thinking bigger or differently that I’ve been able to use in my day to day business.

Once that’s done, they go off and work their magic! Regular updates and feedback keeps me excited for the delivery.

Then you get the delivery! Design is brilliant, well handed over and exceptional support on how to actually implement it. They’ve helped with design, email marketing, social posts and website landing pages that actually convert.

Highly recommended and I’m sure I’ll be working with them for a very long time!"

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Paul Sanders, Director
Yobah Ltd

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