Tel: 07939 539357
The challenge
Staysure Group delivers customer communications every month across multiple brands. Direct mail campaigns, renewal letters and customer updates must carry clear marketing messages while meeting strict regulatory requirements.
Small errors can have real consequences. An incorrect campaign code can break response tracking. A wrong discount or outdated offer can trigger customer complaints and financial loss. Even minor mistakes in policy wording or regulatory text can create compliance risk.
With frequent campaign changes and communications running across multiple channels, these materials must be produced quickly but checked carefully by people who understand the brands, processes and regulatory environment.
Key challenges:
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Producing high volumes of regulated customer communications every month
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Managing tracking codes, offers and campaign variations
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Ensuring printed communications align with digital campaign materials
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Keeping messaging and design consistent across all brands
Ongoing design support
Graphic design
Document design
ADVERTISING
production for print
Direct mail marketing
Staysure Group: Keeping complex insurance communications accurate at scale
For over a decade we have supported Staysure Group, producing clear and compliant customer communications across multiple insurance brands including Staysure, Avanti and Petgevity. We work alongside internal teams to deliver a high volume of direct mail, policy communications and marketing materials that keep customers informed and engaged.
Insurance products are complex and highly regulated, so the accuracy of customer documents play a crucial role in building trust, reducing confusion and supporting marketing performance.
Services Rendered
Services rendered
Services Rendered
The approach
We provide ongoing design and production support for Staysure Group’s outward-facing communications. With detailed knowledge of their processes, brands and compliance requirements, we can quickly update and produce campaign materials as needed.
Each month we prepare and update direct mail campaigns, ensuring offer details, tracking codes and regulatory wording are correct. Campaign variants are produced so internal teams can test different visuals and messaging.
Alongside this core work, we also provide flexible support for additional communications when teams need extra capacity.
Key elements:
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Long-term partnership supporting multiple insurance brands
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Monthly direct mail campaign production and updates
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Producing campaign variants to support internal testing
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Careful management of regulatory wording and T&Cs
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Fast turnaround when campaign changes are required
The impact we've made
10
Year Partnership
A decade of ongoing design and production support for Staysure Group’s customer communications.
3+
Insurance Brands
Supporting an expanding portfolio of insurance brands including flagship brands Staysure, Avanti and Petgevity.
4+
Countries Covered
Communications supporting campaigns and customer documentation across the UK and expanding European markets.
30
Day Campaign Cycles
Monthly direct mail campaigns prepared, updated and delivered with accuracy.
The Impact We've Made
+156%
Increase in
Content Interaction
Likes, comments, shares and saves all up month-on-month following our new content strategy.
+52%
Increase in
Gym Memberships
Clearer messaging and better visibility across channels led to a measurable rise in bookings for classes, PT sessions and nutrition plans.
+9%
Increase in Average
Customer Spend
Streamlined membership packages and clearer value allowed for a price increase across key offerings without resistance.
↑23%
Website Performance
Boost
More visits, longer time on page and higher click-through rates from social channels thanks to a focused website redesign.
A partnership that delivers
“Natalie and the team have been nothing short of phenomenal - Engaging, responsive, accommodating and incredibly helpful. Look forward to working with them more in the future.”
Liam Walker, Insurance Development Director
Staysure Group