top of page
Daedalus logo

Creative Advertising , UK

Yobah hero copy.jpg
Yobah hero_mob copy.jpg

Marketing Strategy

CAMPAIGN CONCEPT

graphic design 

DIGITAL ADVERTISING

copywriting

Email marketing

Yobah:
Creating a lead generation system that works for IT services

Daedalus tricolour bar

Yobah needed to generate consistent, qualified leads for its Modern Workplace Accelerator service. The offer itself was strong, but it needed a clear structure to communicate it to different decision-makers with varying priorities.

We designed and delivered a lead generation funnel to support the launch, providing a clear route from first contact through to enquiry and making the service easier to understand and engage with.

Daedalus star
Services Rendered

Services Rendered

Daedalus star
Services Rendered
Daedalus star

Modern Workplace Accelerator was being launched without any existing marketing material or campaign structure to support it. Yobah needed a way to introduce the service clearly and turn early interest into enquiries.

​

Key challenges:

  • No existing marketing material or messaging for the service

  • No campaign structure in place to support launch

  • Multiple audiences needing different information

  • No clear path from promotion through to enquiry

The Challenge

social-posts-Yobah.jpg
Yobah sales brochures

We designed the campaign around how Modern Workplace Accelerator would be considered and progressed within a business. This led us to define three core audience groups: CTOs, Directors and Heads of Department, shaping how the service was communicated across the campaign.

​

Key elements:

  • Targeted messaging shaped around a clearly defined audience

  • Three dedicated landing pages designed to explain the offer and drive enquiries

  • Social advertising to build awareness and direct traffic

  • Email nurture sequences to support follow-up and consideration

  • A downloadable brochure to provide deeper detail for engaged prospects

The Approach

The campaign has given Yobah a clear and consistent way to present Modern Workplace Accelerator and support sales conversations. It has also opened up opportunities for ongoing content, including video, blogs and articles featuring the team.

Initial Response

Yobah hero image example

The Impact We've Made

+156%

Increase in
Content Interaction

Likes, comments, shares and saves all up month-on-month following our new content strategy.

+52%

Increase in
Gym Memberships

Clearer messaging and better visibility across channels led to a measurable rise in bookings for classes, PT sessions and nutrition plans.

+9%

Increase in Average
Customer Spend

Streamlined membership packages and clearer value allowed for a price increase across key offerings without resistance.

↑23%

Website Performance
Boost

More visits, longer time on page and higher click-through rates from social channels thanks to a focused website redesign.

testamonial photos_paul yobah.png

Built for Launch

“Daedalus helped us take a complex service and turn it into something clear and easy to communicate. They brought structure and clarity to how we’re presenting Modern Workplace Accelerator, which has made it much easier to take the service to market and move things forward.”

​

Paul Sanders, Director
Yobah Ltd

bottom of page